More and more content. Fewer and fewer people reading it.
Content marketing has reached the saturation point. Consumers simply don’t have enough time to consume all the blog posts, social media updates, and videos being created by marketers.
Research shows that even as engagement per piece of content is dropping companies are ramping up efforts to produce even more.
This is not a recipe for success.
Let me send you this free report that explains how one “traditional” form of content has consumers reading cover to cover. It’s long-format, well-researched content that solves their biggest problems: the white paper.
Consumers Are Drowning In Content is my 9 page report that considers the alternatives to the current content overload and demonstrates why white papers should be part of every smart marketer’s arsenal.