I am highly proficient at producing content that is both aligned with your company’s marketing strategy as well as being attractive and appropriate for your target audiences. I have written extensively for web, email, and social media campaigns as well as advertising, public relations, and all types of video content. I’ve even written the audio guides for high profile museum exhibits.
Contact me at Brian@BrianBoys.com to discuss your project.
My skills include editorial strategy and planning for digital content, writing and producing the content, and overseeing distribution with the goal of creating the greatest level of engagement.
I enjoy working as part of a dispersed content team, collaborating with marketing, sales, support, customer education, and the company’s marketing or advertising firm. Maintaining a content schedule requires a combination of ingenuity, good judgement, and a spirit of cooperation between team members.
-Award-winning advertising copywriter with proven ability in all types of marketing communications
-Significant experience in web, blog, email, and social media
-Expert in writing, editing, video production, and audience engagement
-Strong customer and client interaction skills
-Author of “How To Write A White Paper In One Day”
-See exactly, step-by-step how I approach major writing projects on my blog for non-writers: MakingMeWriteThis
Written copy and consulted on marketing strategy for Vestas America (the US division of the world’s largest maker of wind turbines), Banfield Pet Hospitals (the largest chain of pet hospitals in the US), Providence Health and Services (32 hospitals and 350 clinics in Alaska, California, Montana, Oregon and Washington), GNC Health Stores (6,300 retail locations in the US), and the Janome Sewing Machine Company of Tokyo (the world’s largest manufacturer of sewing machines).
Experienced in a broad range of content creation and management:
-Researching, creating, and managing editorial calendars for social media
-Interviewing clients, customers, and company executives for research and use as content
-Writing clear, concise copy in the tone that’s appropriate for the goal of the piece: persuasive, instructional, simple, formal, humorous, etc.
-Proofing and editing the writing of others to ensure consistency and correctness
-Creating style guides so multiple contributors can maintain consistent nomenclature and usage
-Identifying, curating, and creatively reusing past “evergreen” content
-Finding complementary content from other creators
-Planning, writing, coding, and list management for for email campaigns
-Posting content to CMS platforms like Joomla, WordPress, CommonGoal, and Weebly
-Interacting with customers on social media: helping with support issues, diffusing complaints in public comments, and encouraging positive feedback
-Planning, implementing, and measuring SEO strategies
Possesses an in-depth knowledge of the following content forms:
-Websites (HTML, CSS, jQuery Mobile, Photoshop)
-Social media: Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn
-Blogs: content and formatting
-Email newsletters and offers
-Videos: shooting and editing low budget, planning and producing higher budget
-Ebooks: planning, writing, editing and the Amazon Kindle publishing process